Jie Fang Daily News and Media Group (JFD), a leading Chinese newspaper in Shanghai’s Pushee District, needed a facility to accommodate its fast-growing East China Division—one that would reflect its reputation as an innovative leader in as many ways as possible. Bounded by three busy streets, the 187,000 SF, 19-floor Jie Fang Tower rises with a curved aerodynamic form. The translucent appearance of the building is a testimony to the overall feeling of progress and growth that now energizes Shanghai and enlivens an area of otherwise relatively rigid orthogonal building design. Floor plates aligned with wind direction encourage wind flow across the building and facilitate natural ventilation.
Project designed under our leadership while Principals at KMD Architects.